The Ace Hardware preference center did not previously exist and lacked standard functionality customers expect when managing their communications.

I designed a new preference center from the ground up, giving customers clear control over how and where they receive communications. I introduced toggle-based controls to make preferences easy to understand and update at a glance.

Customers can now:

1. Subscribe or unsubscribe from specific types of communications
2. Choose how they receive rewards, with digital delivery auto-selected to support stakeholder goals
3. Opt to receive rewards by mail if preferred
4. Enroll in SMS/text messaging directly from the preference center

The redesign balances customer choice with business objectives, increasing clarity, reducing friction, and supporting a shift toward digital-first communications.

I created an interactive prototype that you can view below to clearly communicate functionality and edge cases, ensuring alignment between stakeholders and developers before build.